Jack Daniel’s Tells Supreme Court Dog Toy Infringes Its Trademark

Jack Daniel’s Tells Supreme Court Dog Toy Infringes Its Trademark
Supreme Court Justice Samuel Alito poses in Washington on April 23, 2021. Erin Schaff/Pool via Reuters
Matthew Vadum
Updated:

The maker of Jack Daniel’s whiskey told the Supreme Court on March 22 that a dog toy maker whose chew toy parodies a bottle of the Tennessee distiller’s product violated its trademark.

The case deals with the interplay of the First Amendment and trademark protection laws and the extent to which one company may parody another’s product with its own product. The legal concern is whether the Constitution’s free speech protections insulate the parody product from trademark infringement claims by the maker of the product that’s being satirized.