Ivanka Trump, President Donald Trump’s daughter and White House senior advisor, is closing her namesake fashion brand and planning to focus on her work in Washington.
The brand was launched in 2011 and is known for moderately priced shoes, purses, clothes, and accessories. The line is available at Bloomingdale’s, Lord & Taylor, Dillard’s, Macy’s, Zappos, and Amazon.
In a statement first obtained by Page Six, Ms. Trump said, “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”
The Ivanka Trump Headquarter thanked all fans and customers in a farewell style tweet on July 24, “It has been an honor to build this incredible community of women and we are very proud of the content and product we delivered.”
Thank you for being a part of this journey with us. ❤️ ITHQ pic.twitter.com/58JCMmrNLv
— Ivanka Trump HQ (@IvankaTrumpHQ) July 24, 2018
After Mr. Trump won the 2016 election, Ms. Trump and her husband Jared Kushner—now a fellow White House advisor—moved from New York to Washington in late 2016 to join the administration.
Ms. Trump formally separated herself from the business more than a year ago, as the company’s former Chief Brand Officer, Abigail Klem, took over as president of the brand and began to run the day-to-day operations.
According to the Wall Street Journal, Ms. Klem told its 18 employees on Tuesday that the company will be closed. “I know that this was a very difficult decision for Ivanka and I am very grateful for the opportunity to have led such a talented and committed team,” she said.
In January 2017, the company canceled a plan to bring the brand to Japan through Sanei International after learning Sanei had ties to the Japanese government, the New York Times reported.