Did you know, that if your site takes longer than 3 seconds to load, your website visitor has most likely already moved onto another website?
A study in 2012 found that 68% of UK respondents said that the number one reason they abandoned a website or shopping cart was due to “slow browsing pages or product images are too slow to load.”
The thing is, people like fast websites - it’s just a fact.
This means that you only have 3 seconds to present enough information to encourage a longer visit, but not so much information that your traffic isn’t willing to wait - neither will search engines. Google and other search spaces use incredibly secret (and accurate) algorithms to decide how amazing your website is. Speed is a major factor in this decision, but nobody really knows how major.
