Is This Adidas Jacket Black and Brown or White and Blue?

By Jonathan Zhou, Epoch Times
February 28, 2016 9:32 pm Last Updated: February 29, 2016 10:54 am

A year ago, an old dress captivated the internet, as millions squabbled whether its colors were black and blue or white and gold. 

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Now, a new controversy is brewing over the colors of an Adidas jacket, with partisans split on the black and brown or white and blue axis. 

Like the debate over the dress, the Adidas conversation started on Tumblr

“I hate to make a new blue/black white/gold dress meme but my friend has this jacket and she says it’s white and blue but i see black and brown pls tell me what you see,” Nina, 16, wrote. 

(poppunkblogger/Tumblr)
(poppunkblogger/Tumblr)

 

Social media users have wised up after the experiences of debating the color of the dress, with some people using a color correction scheme early on in the debate.

Others, scarred by last year’s fracas, preemptive tried to shut down discussion of the jacket’s color entirely. 

Some social media users have called out the “dispute” as a fake one conjured up by Adidas as a marketing ploy.

After last year’s dress debate, online retail sale of the dress shot up by 247 percent, according to US magazine.