Is the Disney Store in Crisis? The Reality Behind the Closure of More Than 60 Physical Stores

The company is fulfilling its plan to close nearly 75 percent of the Disney Stores in the United States, which could indicate a crisis, but the reality goes further

People walk near the World of Disney store in the Downtown Disney District shopping mall in Anaheim, Calif., on March 14, 2020. David McNew/AFP via Getty Images

By Entrepreneur staff

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Last March it was reported that the Disney Store would close more than 60 of its physical stores, only in the United States, during 2021. The chain has complied with its plan and massive closures were announced in that country for the month of September. Although this may seem like a symptom of a crisis, the reality is a bit different.