Ireland Uses St. Patrick’s Day Brand to Drum Up Investment

March 12, 2012 Updated: October 1, 2015
Epoch Times Photo
Irish Prime Minister Enda Kenny speaks alongside US President Barack Obama during a St. Patrick's Day reception in the East Room of the White House in Washington, DC, March 17, 2011. (Photo by Olivier Douliery-Pool/Getty Images)

The Irish government is taking the opportunity of its nationally branded holiday, St. Patrick’s Day, to send the world an important message: “Now is the time to invest in Ireland’s recovery.”

Announcing this year’s program, Irish Prime Minister Enda Kenny said: “The government will use the unique global opportunity of St. Patrick’s Day to bring that message to all our key global markets and to Ireland’s many friends around the world.”

Kenny added that based on the Invest in Ireland event hosted by former President Bill Clinton in New York recently, investors do have faith that Ireland’s economy can rebound. 

In the report of the Second Global Irish Economic Forum held in Dublin Castle last October, St. Patrick’s Day was identified as “a unique asset for Ireland” that should be utilized fully as an opportunity to extract the maximum marketing effect for the country.

Kenny will travel to Washington, D.C. as the guest of President Obama for the traditional St. Patrick’s Day celebrations at the White House on March 17. He will also deliver his message at the Speakers Lunch on Capitol Hill, hosted by House of Representatives Speaker, John Boehner, as well as meeting with Vice-President Biden and other US leaders. Other U.S. stops include the University of Notre Dame in Indiana, the Chicago St Patrick’s Day Parade, and New York City.

Deputy Prime Minister Eamon Gilmore will visit Canada, where there is also a large population of Irish-ancestry. 

“Few, if any, other countries have a national day that is so widely known and celebrated across the entire globe. As a country we should maximize the value we get from such global attention and goodwill,” said Gilmore in a statement.

The PM has asked ministers to include as many business, trade, tourism and investment promotion opportunities as possible in their visits. He has directed that travel and other costs be kept to the minimum necessary.

Ministers will take their message to 15 of key trading partners, including Germany, Britain, France, and Italy.