A new video application inside of photo tool Instagram was unveiled by the company’s co-founder Kevin Systrom on June 20.
“We need to do with video what we did with photos,” said Systrom, speaking from Facebook’s California headquarters. Facebook purchased Instagram last year.
Systrom said technology has made taking video simple and that it’s time to bring the component to Instagram, which currently has 130 million users every month.
Users will be able to name a location, add to a photo map, and share to social media. The application is available inside of Instagram by tapping a new video icon, going into video mode, and holding down the record button to start recording video.
Videos will be limited to 15 seconds, but users can overlay different clips onto the base clip.
“We’ve worked a ton on making this fast, beautiful, and simple,” said Systrom.
The company added 13 new custom filters for video, and included a feature called Cinema that controls shaking.