NEW YORK—The free-wheeling holiday shopper of 2021, happy to spend money to relieve some pent-up pandemic demand, has given way to a more practical consumer this year, many small business owners say.
The reason: inflation.
Inflation Dampens Otherwise Bright Small Biz Holiday Season
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A basket of plush mushrooms and animals are shown as customers shop at a Five Little Monkeys store in Berkeley, Calif., on Dec. 12, 2022. Jeff Chiu/AP Photo
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