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In South Dakota, the Road Signs Lead to the Wall

In South Dakota, the Road Signs Lead to the Wall
One of thousands of nostalgic billboards that line the prairie highway all across South Dakota and parts of Minnesota and Iowa. This was an advertising campaign originated by the Hustead family in the 1930s as a way to attract customers to the small prairie drugstore. Salena Zito
Salena Zito
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Commentary

WALL, South Dakota—Everything about Wall Drug, arguably the most iconic and long-lasting drugstore in America, exemplifies a doggedness. It took persistence to not only survive, but also thrive against insurmountable odds in a place few thought a small business had any business starting an enterprise in the first place.

Salena Zito
Salena Zito
Author
Salena Zito has held a long, successful career as a national political reporter. Since 1992, she has interviewed every U.S. president and vice president, as well as top leaders in Washington, including secretaries of state, speakers of the House and U.S. Central Command generals. Her passion, though, is interviewing thousands of people across the country. She reaches the Everyman and Everywoman through the lost art of shoe-leather journalism, having traveled along the back roads of 49 states.
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