The Ice Bucket Challenge has been taking the United States by storm, with the number of notable people doing it increasing by the day.
A number of actors, athletes, and others have undertaken the challenge, including Elon Musk, Selena Gomez, and CM Punk.
The rules for the challenge are pretty straightforward. Within 24 hours of being challenged, people are supposed to record themselves dumping ice water over their heads, or having someone else dump the bucket of ice water over their heads.
The video should include the person saying that they accept the challenge followed by the pouring of ice into a bucket of water. The participant gets the bucket dumped over his or her head, then challenges other people. The typical number of people to name is three.
Some people have criticized the challenge because it seems that merely recording a video of getting ice water dumped over a person isn’t really doing anything to support research into ALS, also known as Lou Gehrig’s disease.
But the ALS Association announced that as of Monday, August 18, the organization has received $22.9 million in donations from July 29 to August 19.
The organization received just $1.9 million over the same time period last year.
“Our top priority right now is acknowledging all the gifts made by donors to The ALS Association,” said Barbara Newhouse, President and CEO of The ALS Association, in the announcement
“We want to be the best stewards of this incredible influx of support. To do that, we need to be strategic in our decision making as to how the funds will be spent so that when people look back on this event in ten and twenty years, the Ice Bucket Challenge will be seen as a real game-changer for ALS.”
The association pledged to be transparent as to how the money it has received will be spent.
In one version of the challenge, according to CBS, which spoke to ALS researchers, people who receive the challenge either do it and also donate $10 to ALS research, or forgo the challenge and donate $100 to the cause.
“It’s very important. This disease has no cure. We need to keep doing research to help these patients with this disease, to get towards a cure,” Lauren Rosenblum, a Thomas Jefferson University ALS researcher told the broadcaster.
“It is an underfunded disease,” added Piera Pasinelli, Co-Director of Jefferson’s Weinberg Unit for ALS research. “So if we can do that, and if we can share a little bit of the pain, it is nothing compared to what the patients go through.”