‘Hundreds Feared Dead In Coors Light Party Train Crash’ is Onion Satire; Some Believed it

A video report from preeminent satire news organization The Onion saying “BREAKING: Hundreds Feared Dead In Coors Light Party Train Crash” isn’t real.

But a number of people retweeted it and “liked” it on Facebook, apparently unaware it’s satire.

“Partiers were thrown hundreds of feet from the train, as the frost-powered locomotive careened through bystanders at its normal speed of 27,000 miles per hour,” the Onion news “anchor” says in the video, adding it took place in Kansas

According to the Onion, it’s a “satirical weekly publication,” and it “uses invented names in all its stories, except in cases where public figures are being satirized. Any other use of real names is accidental and coincidental.”

The satire is a play on Coors’ commercials that feature trains blasting through hot cityscapes, which deliver beers to parched passersby.