Super Bowl 49 is easy to watch online.
NBC has the stream live on its website.
However, it’s available only for people in the U.S.
If you have Verizon, there’s also a way to watch the game.
NEW YORK (AP) — The Super Bowl is under way and advertisers still have some surprises in store.
Coca-Cola and Weight Watchers are among those waiting to reveal their full ads to the more than 110 million viewers expected to watch the New England Patriots and the Seattle Seahawks. Skittles, a first-timeSuper Bowl advertiser, hasn’t revealed its spot either. But it already got some free publicity when Marshawn Lynch popped some of his favorite candies into his mouth on the sideline.
Meanwhile, more than 20 ads already have been posted online by companies hoping to capture attention in the days leading up to the big game.
Companies also have teams of employees hoping to score with clever, well-timed posts on social media throughout the game.
Here’s an early look at what to expect. Check back throughout the night for updates.
TIME TRAVEL WITH BMW
Somehow, TV journalists Katie Couric and Bryant Gumbel seem to know what “twerk” means.
The former “Today” show hosts poked fun at themselves in an ad for BMW’s new all-electric car. The ad features a clip from 1994 when Couric and Gumbel express puzzlement over the concept of the Internet and the “at” symbol in email addresses.
Fast-forward to present day, and they’re expressing similar confusion about BMW’s i3 car. Toward the end of the commercial, Gumbel asks Couric if she can twerk.
“Maybe,” Couric says.
For those who aren’t familiar with the term, Urban Dictionary defines it as “the rhythmic gyrating of the lower fleshy extremities in a lascivious manner with the intent to elicit sexual arousal.”
Two ads immediately preceding the game grabbed viewers’ attention. Chevrolet’s ad “Blackout” appeared to be a live game feed that turned into static and a blank screen. But Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, so you could stream the game live in the truck.
Then an Esurance ad showed celebrity Lindsay Lohan trying to pick up a boy from school. When he protests that she’s not his mother she says she’s “sorta” his mom because they’re the same age range and have seen a lot of miles.
“When it comes to the big things (like your mom or your car insurance) sorta just doesn’t cut it,” a voiceover states.
Toyota kicked off the ad games with a spot for featuring Paralympic medalist Amy Purdy snowboarding and dancing, set to a speech by Muhammad Ali that ends with: “I’ll show you how great I am.”
It’s the first of two ads for Toyota’s Camry.
COKE FIGHTS INTERNET TROLLS
Coca-Cola says its 60-second ad during the first quarter will “tackle the pervasive negativity polluting social media feeds” and make the web a happier place. The idea is in line with the company’s long-running marketing strategy of associating its soft drinks with happiness.
The spot also reflects an early theme that seems to be emerging this year, with multiple ads seeking to address social or family issues. Procter & Gamble, for instance, is running an ad that features young women upending the idea of what it means to do things “like a girl.”
By aligning themselves with feel-good causes, companies are hoping to engender goodwill from consumers.
NO RED FLAGS
GoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. The Victoria’s Secret angels are fully clothed in its teaser spot, at least, although they reveal more in their actualSuper Bowl ad. And an anti-domestic abuse commercial will have a high profile-spot during the game after a year of domestic violence scandals in the NFL.
Advertisers have to find a balance between grabbing people’s attention and not going too far to shock or offend. They want to be sure the estimated $4.5 million they’re spending for a 30-second Super Bowl ad is worth it. This year, that seems to mean erring on the side of caution.
“Companies are being more prudent,” said Barbara Lippert, a MediaPost columnist. “It’s also a very weird atmosphere with all the coverage about deflated balls and domestic abuse. Maybe advertisers want to be a little more careful in that climate.”