The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies.
Despite recognizing its potential, many small business owners find email marketing daunting. How do you choose the right sending platform? What should your emails be about? Should you wait for your list to grow before you send your first email?
These are all normal things to wonder about if you’ve never sent an email campaign or a newsletter. Small business owners who can’t afford to externalize this task often don’t know where and how to begin.
These tips below should make things easier for you and help you get up and running in a few days.
Find a Trustworthy Email Marketing Platform
Your email list and the platform you use are the foundations of your email marketing. So, take some time to research before picking an email service provider (ESP).
Apart from offering the features you need, make sure the service has a good reputation. Everything you do as an email sender will influence your deliverability—including the ESP you use. Most likely, you’ll share an IP with other senders and their behavior can affect your results. If your ESP fails to stay on top of best practices, your emails may go to spam instead of the inbox.