Again, this isn’t a life and death matter, and while annoying, it’s understandable why Microsoft would choose this avenue. The company is likely interested in offering companies a different way to reach their customers. And what better way to do so than the lock screen of one of the devices they use most? Secondly, the company seems to be pushing customers to its Windows Store, so the ads might be related solely to digital content that user can purchase from the store.
This also ties in with Microsoft imperious need to move as many people from Windows 7 and Windows 8 to Windows 10. The company is now forcing Windows 10 updates on those users who have not upgraded to the free software, but there are ways to deal with that as well.
This article was originally published on BGR. Read the original article.
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