How to Develop Viable Corporate Values That Will Inspire Employees

How to Develop Viable Corporate Values That Will Inspire Employees
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By Maksym Liashko
Well-written values make hiring easier, reduce employee turnover and engage people close in spirit to your business. However, the stereotyped approach to developing corporate values leads to people forgetting about them immediately after the interview, leaving only a couple of individuals in HR who know where the “Our Values” page is on the company website.

But doing your values right can have amazing benefits. Implementing corporate values and other workflow enhancements at my company, Parimatch Tech, led to a drop in employee turnover in tech teams from 45 percent to 14 percent and helped increase engagement in corporate activities. Moreover, the number of employees invited through the referral program increased by 30 percent.

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