Home Staging Secrets: How to Transform a Finished Basement

Home Staging Secrets: How to Transform a Finished Basement
Cathy Hobbs
5/14/2014
Updated:
4/23/2016

Do you have a finished basement? If so, you’re in luck - these can be huge selling points! But if you’re not staging the area properly, it won’t work to your advantage the way that it should.

For buyers, anything perceived as “extra” is always a perk. After all, you want to convince them that they’re getting a great deal. So wouldn’t you want to maximize a space such as a finished basement as much as possible? Of course you would - so don’t ignore the basement and assume that just the fact that it’s finished is enough to attract buyers. It should be staged with care and a designated purpose just like the rest of your home.

This basement had no clear purpose and really just looked like a place to store junk:

basement before1

Basement Before2

What staging this room, we decided we needed to define a clear purpose. In this case, it was to be a recreational area. We set up a chess table and arranged the furniture to make it functional as a comfortable seating area. We also added a bold red loveseat (to offset the overwhelmingly beige room) and added some accents such as throw pillows, books and coasters.

basement after2basement after1

Photo Credits: Cathy Hobbs. Staged by a Cathy Hobbs Home Staging Class.

Want to learn more about home staging? Check out one of my Home Staging Classes. The next classes take place on on May 30th in San Diego, CA and on June 6th in Boston, MA!

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5-time Emmy award winning television personality Cathy Hobbs (ASID) is the founder and creator of Cathy Hobbs Design Recipes™. Cathy currently hosts her own self-branded design television series, Design Recipes, airing on the top rated “PIX Morning News” on WPIX-TV in New York City. Cathy was a finalist on Season 6 of HGTV's Hit Reality Series "DESIGN STAR and most recently served for a year as the green expert for “The Life Improvement Squad” a national campaign with IKEA and O Magazine.
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