Governor Launches I Love New York Ad Campaign

May 31, 2012 Updated: June 5, 2012

NEW YORK—Destinations across the state, including Niagara Falls, Coney Island, Saratoga Race Course, and the Adirondacks, will be promoted through a new tourism advertising campaign announced on Wednesday by Governor Andrew M. Cuomo.

“Tourism is vital to the economy of our state, supporting nearly 500,000 jobs and generating tens of billions of dollars in revenues for the state and businesses,” said the governor in a release.

In two 30-second videos, people replace a red heart, as in I Heart New York, with a hand draw beach ball, a roller coaster, a person fishing, and destinations such as the Finger Lakes region. The video then briefly features shots of green wine grapes, barrels in a wine cellar, and a vineyard. Later, a hand drawn Niagara Falls turns into the actual flowing falls with a passenger boat at the base.

The videos, available on YouTube, will be shown on a plethora of television channels in markets within a five to six hour radius of the state, including Cleveland, Hartford, and Montreal, Canada. Taxis in New York City will also carry the ads, all part of a $5 million tourism campaign.

According to a report by Tourism Economics, tourists spent $53.8 billion statewide in 2011.

The industry, which employs close to half a million New Yorkers, has workers even in “particularly rural communities,” where tourism supports up to 16 percent of all jobs in some places, according to the governor’s release.

The public can submit replacements to the I Heart NY logo with a hand drawn depiction of what they love most about the state, and send to, with submissions being displayed in an online gallery.

Visit for more information.

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