GoldieBlox Video: Toy Company Goes Viral on YouTube with ‘Princess Machine’

GoldieBlox Video: Toy Company Goes Viral on YouTube with ‘Princess Machine’
Zachary Stieber
11/20/2013
Updated:
7/18/2015

A new Goldieblox video on YouTube has gone viral. The video is about encouraging girls to get into building toys with the expectation that more girls will then get involved in engineering.

Goldieblox says that girls can engineer all kinds of things and should be learning how to build and code things.

In fact, “that’s all we really need, is girls,” according to the video.

The company was founded by Debbie Sterling, who says on its website that she didn’t know what engineering was until her high school math teacher suggested she pursue it as a college major.

“She couldn’t figure out why her math teacher thought she should be a train conductor!” it adds. “Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of ‘disrupting the pink aisle’ with a toy that would introduce girls to the joy of engineering at a young age.”

Check out the video, which has over 3 million views, below.