HBO put two episodes of “Girls,” including the season three premiere, on YouTube.
A representative with HBO told Slate that the episodes will be available on HBO.com and YouTube for “four weeks as part of a sampling promotion. The rest of the season will only be available for streaming on HBO GO.”
New episodes of the show will air Sunday at 10 p.m. ET.
According to Mashable, HBO said that it’s become more challenging to reach the “Girls” demographic via traditional TV means.
“For us, this is an increasingly challenging demographic to reach with traditional means,” Sabrina Caluori, HBO’s vice-president of social media, told the website.
The network has taken to Snapchat, Vine, Tumblr, Instagram, and other social media sites.
“Micro video is really becoming more mainstream,” Caluori told the site