Uber Alternative That Offers $10 Flat Rate Going After B2B Market in NYC
Black-taxi company Gett is expanding to B2B services in New York City, the company announced Thursday morning. Customers can now access a corporate version of the Gett mobile app in the city.
The Israeli company already provides B2B solutions in London, Moscow, and Tel Aviv, where it serves about half of Fortune 500 companies, including major consultancy firms and investment banks, according to the company. Gett hopes to serve these companies in New York City as well, and attract other businesses to sign on.
After two years in New York City, the company now has over 2,000 drivers and an established reputation, making it an appropriate time to launch B2B solutions, said Gett CEO Shahar Waiser. In New York, Gett has undertaken an extended promotion of paying its drivers double while maintaining a $10 flat rate anywhere from Houston to 59th Street, a deal that is continuing. From Houston up to 72nd costs $15.
“It was actually pretty expected that we would roll out B2B solutions in New York. This is definitely the strongest offering we have and a proven record doing so,” said Waiser.
Gett hopes its cars will be attractive to corporations in New York for their availability and rates. The cars are available on demand within 10 minutes through the Gett mobile app, and businesses are charged fixed flat rates. Payments happen automatically, so employees don’t have to go through the reimbursement process.
The taxi company emphasizes its flat rates, compared to Uber’s policy of surge pricing during holiday or emergency situations that has drawn controversy. Gett also offers each corporation exclusive specialty rates for routes with multiple destinations.
Waiser also said that compared to its competitors, Gett exercises more diligence in making sure its drivers and vehicles are legal and meet regulations.
The company said it had become profitable in February. At the end of April, Gett announced plans to offer fast food delivery, home maintenance, and beauty services. The first vertical will be launched in July, although the company did not say which of the verticals was first.