General Mills Sued Over Fruit Roll-Ups, Women Claims they are Unhealthy

July 1, 2010 Updated: October 1, 2015

Rolling out the truth: A woman in New York filed a lawsuit Tuesday against General Mills Inc. complaining that the company's Fruit Roll-Ups snacks are being marketed in a dishonest manner. (Jordan Chasteen)
Rolling out the truth: A woman in New York filed a lawsuit Tuesday against General Mills Inc. complaining that the company's Fruit Roll-Ups snacks are being marketed in a dishonest manner. (Jordan Chasteen)
A woman in New York filed a lawsuit Tuesday against General Mills Inc. complaining that the company’s Fruit Roll-Ups and other fruit snacks are being marketed in a dishonest manner.

Payton McClure claims that she has been eating General Mills products her whole life and only recently noticed that the products, advertised as being nutritious, are not, according to Reuters.

The snacks contain some fruit as well as sugar, maltodextrin, corn syrup, partially hydrogenated oil, and preservatives.

General Mills has not yet made an official comment on the suit, "To our knowledge, this suit has not been served," said General Mills spokeswoman Kirstie Foster according to Reuters.

McClure is asking for $5 million for her long-term consumption of unhealthy fruit snacks.

And McClure is not the only one to be misled by false company advertising, “Too many people believe that fruit roll ups are fruit and cheese puffs are dairy foods!” said Licensed Registered Dietitian Bev Benda-Moe, on the USDA website. Benda-Moe recommends “fruits and vegetables only” as a policy for school snacks.

In March, the Food and Drugs Commissioner, Margaret A. Hamburg, M.D. wrote a warning letter to the food industry saying it that the “FDA will soon issue new draft guidance relating to front-of-pack calorie and nutrient labeling,” and the industry must provide better labeling.

Fruit Roll-Ups are manufactured by General Mills but distributed under the Betty Crocker brand and have been sold in American grocery stores since 1983.