Ford Motors announced on Tuesday that it will double its production of the F-150 Lightning electric truck in response to high demand, bringing the total production quota to 150,000 vehicles per year and allowing customers to receive the vehicle as early as Spring 2022.
The decision follows a frenzy of media interest in the new vehicle, revolving around its attractive stats and affordable price, with new vehicles starting at $39,974. This hype begat a wave of reservations, which the company capped at 200,000, with demand far exceeding initial production targets. The company has implemented a wave-by-wave reservation process in order to accommodate the demand, with reservation holders receiving invitations via email. This Thursday, these reservation holders will be able to place orders on the new vehicle.
