First Lady Calls for End of E-cigarette Marketing to Youth

First Lady Melania Trump addresses the Drug Enforcement Administration (DEA) Red Ribbon Week rally in support of drug prevention efforts at DEA headquarters in Arlington, Virginia, on October 7, 2019. NICHOLAS KAMM/AFP via Getty Images

First Lady Melania Trump said Oct. 7 that companies “must stop” marketing e-cigarettes to children, saying they are addictive and dangerous.

Marketing tobacco products to kids is already prohibited in the United States, and Juul Labs Inc., the nation’s largest maker of electronic cigarettes, has said it will cease advertising them in the U.S.