It seemed that once upon a time YouTube videos could never be dethroned, but that all changed very recently. As it turns out the social network with the most users today, Facebook, since adding native Facebook videos the narrative has shifted away from Google’s video-streaming site.
Facebook´s advertising platform or system is proving to be successful since marketers and advertisers are going native on the social channel. According to a blog post by Social Media analytics and Publishing Company, Socialbakers, the data collected suggests marketers are spending more money per post into videos compared to other types of content.
The spending on Video Views is attributed to two factors: great reach and engagement. If you happen to be on a desktop, laptop, tablet or mobile phone you will a nice amount of videos on your Facebook News Feed. You will see that they have a high number of views, Likes, comments and shares. All the more reason companies or businesses want to utilize video on Facebook for a great return on investment (ROI).
