Is It Time for Facebook to Unbind its Videos From its News Feed?

YouTube's Dominance Threatened as Facebook Goes on The Offensive
By Jeffrey Thompson
Jeffrey Thompson
Jeffrey Thompson
December 10, 2014 Updated: July 18, 2015

A stand-alone video feed could be the next move for Facebook in its quest for online video dominance.

Whether to provide a better user experience or increase its chances of higher user interaction, Facebook and other companies have over the past year begun to unbind their apps from one another.

Taking a feature out of an app and creating a new, stand-alone app allows for simpler apps, and apps with more targeted and specific features.

Since releasing its auto-play video feature late last year, Facebook has been steadily chewing away at YouTube’s video dominance.

In an interview with Beet.TV’s Executive Producer Andy Plesser, Gian Fulgoni, co-founder and executive Chairman Emeritus of ComScore said “in the month of August, on desktop viewing, they (Facebook) delivered about a billion more views than YouTube – which is pretty amazing.”

With a standalone video app, or possibly a website, Facebook could put the squeeze on YouTube, which has been feeling the pinch as other video content companies attempt to lure away its most popular “stars” with attractive offers.

 Since being bought from co-founders Chad Hurley and Steve Chen in 2006, YouTube has dominated online video viewing, whether viewed in video views or hours watched.

 Are we starting to see the beginning of the disruption of YouTube’s video dominance? Time will tell.