Facebook Friend $174.17: Study Finds Following Brands Worth the Effort
Syncapse evaluated more than 2,000 Facebook users who followed a brand and looked at spending on products, brand loyalty, recommendations to others, and media value acquisition cost, according to Yahoo News.
It found that those who like the brand on Facebook spend around $116 per year than people who aren’t fans.
The study said that fans are 18 percent more satisfied with their brands than those who are not.
“The increase in average fan value is driven by fans’ tendencies to be superconsumers,” the study said.
It added: “Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal. The significant and increasing value of a Facebook brand fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.”
On Wednesday, Wolfram Alpha released a report that details users’ friendships and relationships on Facebook.
It found that on average, people have 342 friends on Facebook, according to The New York Times. It said that those who are highly popular and those who are loners depends largely on age.
“After a rapid rise, the number of friends peaks for people in their late teenage years, and then declines thereafter,” wrote Stephen Wolfram, according to the paper. “Why is this? I suspect it’s partly a reflection of people’s intrinsic behavior, and partly a reflection of the fact that Facebook hasn’t yet been around very long.”