A health alliance formed by Facebook in June 2021 has been funding research into “how best to use behavioral science, social media and digital platforms to build confidence in and access to vaccines,” according to the website of Facebook parent company Meta.
The Facebook-led group, called the Alliance for Advancing Health Online, includes the World Health Organization (WHO), pharmaceutical giant Merck, and the CDC Foundation—which is the fundraising arm of the Centers for Disease Control and Prevention (CDC) and has corporate partners that include Pfizer and other world giants in vaccine manufacturing.