NEW YORK—New methods of marketing, transparency, and general good vibes were all available at the NYC Real Estate Expo on Oct. 30.
More than 4,000 people attended the expo throughout the day, according to organizer Anthony Kazazis. “It’s beautiful. It’s what we expected,” he said. “It’s uplifting.”
More than 100 exhibitors offering everything related to real estate were packed into the Roosevelt Hotel in midtown Manhattan, and seminars were held throughout the day, giving clients and professionals market insight, introduction to new products, and what the future may hold.
The companies that had a nationwide presence set up their booths to capture more business from the right people, Kazazis said. "And they got it."
One such company is UPworld, a platform for design, construction, and real estate professionals to connect online and make business deals globally.
“UPworld believes that we need a more open, shared, integrated approach to development and building,” their Web site said. “The archaic chain-of-communication model—financier talking to developer, talking to the architect, talking to the contractor—is counterproductive. Everyone needs to be communicating with one another simultaneously, changing the way buildings are designed and developed.”
Co-founder and CEO Jennifer Magee said she and business partner Oisin Clancy came up with the idea five years ago. The site was launched in January with around 10,000 member companies.
“UPworld focuses on projects,” Magee said, unlike a site such as LinkedIn.com, which is more of a “glorified Filofax.”
Professional are buying into the concept and global deals have been made. The building of a new soccer stadium in Serbia is being realized from New York, after a team was found in Serbia.
A finance professional in New York connected with a developer and discovered that they worked in the same building. They met and ended up completing a large project together.
“We’re helping different people in the supply chain talk,” Magee said. “We get everyone together.”
It is free to join UPworld and set up a basic member profile, as well as the option of a company page, which incurs a monthly cost.
Another newcomer on the scene is FizzLaw.com, a Web site designed to bring networking opportunities and transparency to the real estate attorney marketplace.
“We help businesses find the right lawyers at a fair cost,” said founder Tim Greene, “to get insightful info about attorneys.”
The site, launched early this year, includes reviews on attorneys and is focused on the business community, Greene said. Thus far, the company has more than 1,000 clients.
It plans to introduce cost data to allow price comparisons—a feature Greene thinks will take the company to a whole new level.
Next year’s expo will be even better, said Kazazis, with a forum added into the mix that includes keynote speakers.