EXCLUSIVE: Nordic Choice Hotels Owner, Petter Stordalen, Says Pornography Is a Tacky Ghost from the Past

By Mihaela Lica Butler
Mihaela Lica Butler
Mihaela Lica Butler
Mihaela Lica Butler is senior partner at Pamil Visions PR, and editor at Everything PR and Argophilia Travel News. She is a widely cited authority on public relations issues (BBC News, Reuters, Yahoo! Small Business Adviser, Al Jazeera and others), with an experience of over 11 years in online PR.
August 14, 2013 Updated: April 24, 2016

Petter Stordalen, the owner of Nordic Choice Hotels, the largest hotel chain in Scandinavia, decided to remove pay-tv-porn movies from all the 171 Scandinavian hotels of the chain, replacing them with tasteful contemporary video art.

“We face consumers who are increasingly both eco- and socially conscious,” Stordalen told the Epoch Times, “and it is important for us to let them know that we do not condone the porn business in any way. Adding to that we continuously work on reinventing the hotel business, and the adult option just feels like a tacky ghost from the past”

The first hotel in the chain to introduce the new measure is THE THIEF, a superb new venue, located near the iconic Astrup Fearnley Museum, in Oslo, Norway.

The hotel itself is an architectural gem, with interiors that echo the spirit of Tjuvholmen, Oslo’s power centre for contemporary art. The hotel suites, lobby, hallways and lounges are enhanced with contemporary art by some of the most renowned artists of the moment. Each piece was carefully selected by curator Sune Nordgren. You’ll admire works by Andy Warhol, Antony Gormley, Julian Opie, Kjell Nupen, Niki de Saint Phalle and other fantastic artists.

The experience stretches beyond art. As already mentioned, the hotel echoes the spirit of the neighborhood, and is created as a sustainable lifestyle experience, so appealing for environmentalists. This is a luxury hotel, with exceptional city views from its large windows, that stretch from the floor up to the ceiling. Each room features hand-picked art, tailored solutions and original details, as well as exclusive design furniture by International and Norwegian designers such as Antonio Citterio, Bruno Rainaldi, Tom Dixon, Anne Haavind and StokkeAustad.

And then, there’s the world premiere that makes this hotel such an interesting destination. They call it “art on demand” and it is designed to replace pay-tv-porn movies, with a high-caliber cultural experience. Art on demand is now available on interactive TVs in every room, offering guests an excellent choice of high-end contemporary video art.

Petter Stordalen’s decision to remove pay-tv-porn movies from all his 171 Scandinavian hotels is not a random act, but rather a humanitarian effort. The Nordic Choice Hotels have been supporting UNICEF efforts since 2008, and in 2012, more than 2500 of the hotel chain’s employees voted to support the project “Free to grow” which focuses on trafficking, particularly child victims of sexual exploitation and abuse.

“1.2 million children are victims to trafficking annually. 70% of these are sexually exploited. Children are sold to both prostitution and the porn industry. Through ‘Free to grow’, and our new ethical guidelines, we want to contribute to the important work UNICEF is doing to combat this problem,” explained Stordalen.

And when 171 hotels stop offering pornographic materials on demand, the contribution is outstanding.

Mihaela Lica Butler
Mihaela Lica Butler
Mihaela Lica Butler is senior partner at Pamil Visions PR, and editor at Everything PR and Argophilia Travel News. She is a widely cited authority on public relations issues (BBC News, Reuters, Yahoo! Small Business Adviser, Al Jazeera and others), with an experience of over 11 years in online PR.