And then, there’s the world premiere that makes this hotel such an interesting destination. They call it “art on demand” and it is designed to replace pay-tv-porn movies, with a high-caliber cultural experience. Art on demand is now available on interactive TVs in every room, offering guests an excellent choice of high-end contemporary video art.
Petter Stordalen’s decision to remove pay-tv-porn movies from all his 171 Scandinavian hotels is not a random act, but rather a humanitarian effort. The Nordic Choice Hotels have been supporting UNICEF efforts since 2008, and in 2012, more than 2500 of the hotel chain’s employees voted to support the project “Free to grow“ which focuses on trafficking, particularly child victims of sexual exploitation and abuse.
“1.2 million children are victims to trafficking annually. 70% of these are sexually exploited. Children are sold to both prostitution and the porn industry. Through ‘Free to grow’, and our new ethical guidelines, we want to contribute to the important work UNICEF is doing to combat this problem,” explained Stordalen.
And when 171 hotels stop offering pornographic materials on demand, the contribution is outstanding.
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