ERIE, Pa.—As voters drown in a sea of high-priced negative TV and radio ads, grassroots groups can throw them a lifeline: a meaningful personal interaction that might snare their votes, if research findings hold.
One such group is being formed in Pennsylvania, a critical swing state, to build support for former President Donald Trump. The new group is patterned after a similar organization in Florida, where Dr. Anthony Ruffa now lives after working for 35 years as a physician in Erie County, Pennsylvania.