Excessive Indian Content Costs Pakistan’s TV Channels 10 Million

November 18, 2013 Updated: July 18, 2015

Pakistan’s media regulatory authority has slapped a fine of 10 million rupees on private entertainment channels for broadcasting excessive Indian and foreign content.

According to a report by Press Trust of India (PTI), Pakistan Electronic Media Regulatory Authority (PEMRA) had sent letters of warning to 10 private channels and imposed fine.

“It (PEMRA) quoted a document of Ministry of Information, Broadcasting, and National Heritage, as saying that the local channels were airing excessive Indian content, much more than the prescribed limits,” the PTI report said.

Pakistan’s private television channels are authorized to broadcast only 10 percent foreign content, out of which 60 percent should be Indian and 40 percent could be English, the report said.

The PEMRA was set up in Pakistan in 2002 to facilitate and regulate the private media in the country.

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