Taylor Swift Files Trademarks for Voice, Likeness in Bid to Prevent AI Deepfakes

The pop superstar seeks legal protections as artificial intelligence underpins unauthorized use of celebrities’ identities.

Taylor Swift poses at the red carpet during the 67th Annual Grammy Awards in Los Angeles on Feb. 2, 2025. Daniel Cole/Reuters

Taylor Swift’s company has filed applications to trademark the singer’s voice and physical likeness as a means of protecting against the rise of AI-generated deepfakes and unauthorized digital clones.

The filings, which were submitted April 24 through TAS Rights Management, include two sound trademarks featuring Swift speaking the phrases, “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” as well as one for her visual likeness.