Viewers will be able to see some of their favorite Netflix shows and movies come to life when two of the streaming giant’s new immersive entertainment venues open their doors this fall.
Dubbed Netflix House, the first experiential complex is slated to arrive at the King of Prussia shopping center in Philadelphia on Nov. 12, with the second launching at the sprawling Galleria Dallas mall on Dec. 11, the company announced on Monday.
Covering more than 100,000 square feet, each Netflix House will include immersive, story-driven experiences based on the streaming service’s most popular content, such as the Jenna Ortega-led series “Wednesday,” the South Korean survival drama “Squid Game,” the hit sci-fi horror show “Stranger Things,” and the whodunnit film franchise “A Knives Out Mystery.”
“Building on more than 40 previous live experiences ... Netflix House is the next step, allowing fans of all ages to become the main characters in their favorite stories.”
Netflix House will be free to enter and feature both complimentary and paid experiences, including photo opportunities, a themed merchandise shop, and a full-service restaurant called Netflix Bites.
Additionally, the Philadelphia location will boast a movie theater, virtual reality games, and a mini-golf course inspired by the romance series “Bridgerton,” the baking competition show “Is It Cake,” and the professional wrestling promotion WWE, among other Netflix content.
The Dallas venue will have Netflix RePLAY, a game room full of “physical challenges, immersive story rooms, and retro-style games based on popular shows,” the press release notes.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste,” Netflix’s chief marketing officer, Marian Lee, said in a statement.
“This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years—whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there’s always a new reason to come back.”
A third Netflix House is expected to launch in 2027 at BLVD Las Vegas, a retail center on the Las Vegas Strip. However, an official opening date has not yet been announced.
