Moments of Movie Wisdom: A Name That Stands for Something in ‘It Should Happen to You’

Moments of Movie Wisdom: A Name That Stands for Something in ‘It Should Happen to You’
American actress Judy Holliday (1921 - 1965), circa 1952. (FPG/Keystone/Hulton Archive/Getty Images)
Tiffany Brannan
9/11/2023
Updated:
12/30/2023
Commentary

Everywhere you look, it seems a new celebrity has sprouted up. With the rise of social media, people have found new ways to gain notoriety and fortune. While not exactly household names, stars on Instagram, YouTube, TikTok, and OnlyFans are famous enough within certain groups to be considered “influencers,” a ubiquitous title which basically means someone has a lot of social media followers. Unfortunately, few influencers have done anything meaningful to earn their positions of influence.

Today’s Moment of Movie Wisdom is from “It Should Happen to You” from 1954. The scene takes place 37 minutes into the 87-minute film. Small-town girl Gladys Glover (Judy Holliday) has decided to make a name for herself by putting her name on a huge billboard in New York City, which turned into six billboards around the city, because a soap company bribed her for that prime location. In this scene, Gladys is happily rambling about her signs while making lunch, but her beau, Pete Sheppard (Jack Lemmon), tries to convince her that just making a name for yourself is meaningless unless you make your name stand for something worthwhile.

The movie starts as Gladys Glover walks through Central Park one day. She’s depressed because she just got fired from her modeling job. She’s minding her own business when a grouch (Joe Schmo) picks a fight with her because she’s feeding the pigeons too close to him. Roving cameraman Pete Sheppard films their fight and then tells her he’s an independent filmmaker currently working on a documentary about Central Park. They form an immediate bond, and he tries to convince her life is still worth living. Right after they part ways, Gladys sees a huge billboard for rent above Columbus Circle. She envisions her name emblazoned across it, so she spends her savings to rent the sign.

However, that billboard is the favorite advertising location of Adams Soap Company. Playboy Evan Adams III (Peter Lawford) asks Gladys to part with the sign for a large bonus, but the thrill the billboard gives her means more than money. His attempts to romance her do no good, so he ends up having to fit up six signs around New York City with her name on them in exchange for the Columbus Circle sign. Meanwhile, Pete has moved into her apartment building, and they begin casually seeing each other. He can’t wait for the madness to end when her sign rentals run out. However, a few days before, greedy newscaster Brod Clinton (Michael O’Shea) tells Gladys he can make her famous as an oddball. Before long, she is on every crazy television program, gaining increasing notoriety, but Pete realizes she is being turned into a freak.

The Scene

Right after Gladys accepts the six signs from Adams Soap Company, we see her preparing lunch for herself and Pete in her apartment. She talks incessantly about her signs while Pete tries to change the subject to restaurants, her cooking, or anything else besides billboards. His efforts are completely futile, so he finally has to tell her what he thinks.
A lobby card with Judy Holliday and Jack Lemmon starring in "It Should Happen to You." (MovieStillsDB)
A lobby card with Judy Holliday and Jack Lemmon starring in "It Should Happen to You." (MovieStillsDB)

In response to her exclamation that she’s probably the only cook with her name on six signs, Pete says, “But what’s the point of it? Where is it getting you? No place!” Gladys incredulously replies, “No place? First I got no signs, so then I got one sign, so then I got six! So where do you get no place?” Pete laments that he can’t seem to get through to her and bring her back down to earth.

Pete’s arguments that privacy is the best thing anyone can have and not everyone can be above the crowd fall on deaf ears. He then reasons, “It isn’t just making a name. Don’t you understand that, Gladys? It’s making a name stand for something. Different names stand for different things. ... My opinion is, it’s better for your name to stand for something on one block than for nothing or something bad all over the entire world.”

Its Significance

Pete’s wise words make no impact on Gladys in this scene, since she ends the conversation by inviting him to go look at one of her signs. Although she doesn’t seem to be listening at the time, his words don’t go in one ear and out the other. She ends up echoing Peter’s advice in a later scene in an important moment of realization for her.

A major turning point for Gladys comes later in the film, when she is giving an address to the Military Air Transport Service. As she tries to recite a speech, a man with a camera reminds her of Pete, who has left by this point because he thinks he no longer has a place in her life. At that moment, however, she realizes how much she loves Pete and how empty her life as a celebrity has become. She runs to a locker room for some privacy, but Clinton is right behind her.

A cropped lobby card with Judy Holliday and Jack Lemmon starring in "It Should Happen to You." (MovieStillsDB)
A cropped lobby card with Judy Holliday and Jack Lemmon starring in "It Should Happen to You." (MovieStillsDB)
In answer to her mercenary agent’s questions about her conduct, Gladys tearfully tells Clinton “the whole goofy thing” is over. Growing emphatic, she continues, “It isn’t just making a name. What’s that? It’s making a name stand for something—even on one block, instead of for nothing all over the world!” She concludes by telling Clinton, “You know what’s the matter with you? You’re not real.” At that moment, though, Gladys has become real, so she finally realizes what really matters in her life.

A Good Name

If there’s one piece of advice young people today desperately need to hear, it’s the importance of making a good name for oneself. We always hear “follow your heart,” “you do you,” or “live your truth,” but we never hear “earn others’ respect,” “build a good reputation,” or “make a good name for yourself.” While we shouldn’t be easily swayed by what other people think of us, developing a good reputation as someone of high moral and ethical caliber is a worthy goal.

“It Should Happen to You” shows how empty fame can be when it’s based on doing something strange rather than something meaningful, important, or worthwhile. People who just make a name for themselves end up being nothing more than a well-known sideshow attraction, like Gladys Glover.

Tiffany Brannan is a 22-year-old opera singer, Hollywood historian, vintage fashion enthusiast, and conspiracy film critic, advocating purity, beauty, and tradition on Instagram as @pure_cinema_diva. Her classic film journey started in 2016 when she and her sister started the Pure Entertainment Preservation Society to reform the arts by reinstating the Motion Picture Production Code. She launched Cinballera Entertainment last summer to produce original performances which combine opera, ballet, and old films in historic SoCal venues.
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