Italian Cake Maker in Influencer Charity Scandal Says It Acted in Good Faith

Italian Cake Maker in Influencer Charity Scandal Says It Acted in Good Faith
Chiara Ferragni attends the Christian Dior Haute Couture Spring Summer 2023 show as part of Paris Fashion Week in Paris on Jan. 23, 2023. Pascal Le Segretain/Getty Images for Christian Dior
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ROME—An Italian company that makes a popular Christmas cake said Tuesday it acted in “absolute good faith” in offering a special edition in 2022 featuring the logo of Italian influencer Chiara Ferragni that has landed both under investigation by prosecutors.

Italy’s antitrust authority has already fined Ms. Ferragni 1 million euros, and the pandoro cake-maker Balocco SpA 420,000 euros. The authority last month accused Ms. Ferragni’s companies and Balocco of having led consumers to believe that by buying the “Pandoro Pink Christmas” cake they would be contributing to a donation to a Turin hospital.