Theater chain AMC warned June 3 that it may not survive the fallout from the CCP virus pandemic, which has shuttered its theaters and led film studios to explore releasing more movies directly to viewers over the internet.
It’s the latest danger sign for the movie theater business in North America, which was under pressure even before the pandemic. While it has gotten a boost by raising ticket prices and revamping theater-going into a more luxurious experience with drinks and meals, admissions have been gradually declining since 2005. The box office has become home mostly to blockbuster films: sequels, remakes, and superhero movies dominate.
