Catholic Prayer App Hallow Sees Biggest Spike in Downloads After Super Bowl Commercial

Catholic Prayer App Hallow Sees Biggest Spike in Downloads After Super Bowl Commercial
A still from Hallow's Super Bowl commercial that aired on Feb. 11, 2024. Courtesy of Hallow
Audrey Enjoli
Updated:
0:00

The Kansas City Chiefs may have taken home the Lombardi Trophy at Super Bowl LVIII after rallying to defeat the San Francisco 49ers in overtime, but they’re not the only ones celebrating a recent win. Catholic prayer and meditation app Hallow saw its largest spike in users after airing its first-ever Super Bowl commercial during the big game.

“It was the most downloads in a single minute we’d ever seen,” the app’s co-founder and chief executive officer, Alex Jones, told the Catholic News Agency, adding that Hallow was ranking ahead of Netflix on the App Store charts. The app currently holds the number two spot on Apple’s list of “Top Free Apps,” followed by ChatGPT, Threads, and Paramount+. The online marketplace Temu is listed as number one.