For the first time, cable television viewership has dropped below 30 percent, signaling to Hollywood that viewers are no longer willing to pay a hefty sum every month for a package of entertainment channels, many of which they never watch.
According to a new report by audience, data, and analytics company Nielsen, broadcast and cable TV dropped to a new low in the United States last month in terms of total share among American viewers, with it falling below 50 percent of total TV usage (which includes satellite providers like DirecTV).