Amazon Invests in Creator Platform Spotter to Support Top YouTube Influencers

Spotter has distributed more than $940 million to top content creators since 2019.
Amazon Invests in Creator Platform Spotter to Support Top YouTube Influencers
Amazon Delivery signage is displayed outside an Amazon.com Inc. delivery hub during Amazon Prime Day in Torrance, Calif., on July 12, 2022. Patrick T. Fallon/AFP via Getty Images
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Amazon has invested an undisclosed amount in Spotter, a Los Angeles-based startup that specializes in helping content creators scale their YouTube channels.

Alexandra Miller, a representative for Amazon, recently told The Epoch Times via email that the investment is “actually a partnership.” The full terms of the deal have yet to be disclosed, but the partnership will give YouTubers greater access to Amazon’s streaming platforms, such as Prime Video, Twitch, and Amazon Live.