It’s a poster on the wall in his 1979 high school guidance counselor’s office that all these years later motivates Mike Rowe, the Emmy award-winning TV host, producer, narrator, podcaster, spokesman, bestselling author, and recording artist, on his quest to reinvigorate America’s enthusiasm, passion, and educational foundation for the skilled trades.
The poster’s caption—“Work smart, not hard”—underscored an image of “the happy graduate with his diploma and the poor schmuck who won a vocational consolation prize,” recalled Rowe in a recent interview with The Epoch Times.
