NEW YORK—Attorney General Eric T. Schneiderman has issued subpeonas to three companies that produce energy drinks, seeking details about how the products are marketed and advertised, according to the Wall Street Journal.
The media’s source, the basis of the story, said the New York probe “is focused on whether the drink makers are misleading consumers with inaccurate labeling and advertising,” and the investigation could include other companies in the future.
Schneiderman’s office didn’t return an email requesting further information.
The companies, PepsiCo Inc., which makes the energy drink AMP; Monster Beverage Corp., which produces Monster drinks; and Living Essentials LLC, which makes the smaller but supposedly still potent 5-hour Energy drink, all declined to comment and did not confirm they received subpeonas.
Energy drinks are a quickly growing part of the beverage sector, according to the Wall Street Journal, referencing data in the trade publication Beverage Digest that shows retail sales of energy drinks in the United States rose 16 percent last year to $8.9 billion—and accounting for 12 percent of the carbonated-soft-drink category.
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