Elon Musk Launches New Company ‘xAI’ With a Cryptic Mission

Elon Musk, chief executive officer of SpaceX and Tesla, gestures as he attends a conference at the Porte de Versailles exhibition centre in Paris, France, on June 16, 2023. Gonzalo Fuentes/Reuters

Twitter CEO Elon Musk has announced that he’s forming a new artificial intelligence company called xAI.

Musk made the announcement in a brief tweet on Wednesday, in which he did not elaborate on the details of the new venture except to say that its aim is to “understand reality.”