Electric Car Shoppers Younger, Wealthier Than Hybrid Shoppers, Study Shows

April 23, 2014 Updated: April 23, 2014

At first glance, you might think that hybrid and electric car shoppers would be cut from the same cloth, demographically speaking. But a new study from Experian Automotive suggests that the two are, in fact, quite different. Some of the findings included the fact that roughly 45 percent of all hybrid buyers were 56 or older, but only 26 percent of electric car buyers fell into that age range. Also, just 12 percent of hybrid car buyers reported household incomes of $175,000 or more.