Dunlop Volleys Hit New York Streets

By Cassie Ryan
Cassie Ryan
Cassie Ryan
August 18, 2010 Updated: October 1, 2015

Dunlop Volleys are on sale at designer Steven Alan's (pictured above) eight stores.  (Jamie McCarthy/Getty Images)
Dunlop Volleys are on sale at designer Steven Alan's (pictured above) eight stores. (Jamie McCarthy/Getty Images)
Dunlop Volleys have been transformed from cheap, comfortable Aussie footwear to the latest trend in Manhattan, with a matching price tag.

Retailer Steven Alan has more than doubled the Australian price and is selling the shoes for $60 (AU$66) per pair.

Alan owns eight boutiques in New York and Los Angeles, and is known for his modern take on classic yet relaxed shirts, reported the Daily Telegraph.

The fashion entrepreneur was inspired when he saw Sydney Harbour Bridge construction workers wearing Volleys during a trip to Australia last year. Alan thought the shoes were “really cool,” according to the Courier Mail.

"It's hard to get a sandshoe that is classic and that you've never seen before, but which still reads 'classic,'" he said. The footwear was originally launched in 1939 as a tennis shoe for only AU$2.50.

"Immediately people are drawn to it because it's a new classic,” Alan said, according to Nine MSN.

{etRelate 40990}Alan is selling the sandshoes in three different colors—black, white, and green with yellow stripes—using the brand name Volley for trademark reasons.

Last week, actress Nicole Kidman and husband Keith Urban were seen at Alan’s Tribeca store in New York. The couple recently purchased a deluxe Manhattan apartment.

Cassie Ryan