Disney to Help New York Theatergoers With Tickets

NEW YORK—Disney is giving an early Christmas present to theatergoers in New York—the gift of flexibility.
Disney to Help New York Theatergoers With Tickets
(L–R) Nathaniel Stampley as Mufasa, Tshidi Manye as Rafiki, and Jean Michelle Grier as Sarabi, in Disney's "The Lion King" in New York. Disney Theatrical Productions is letting ticketholders to its Broadway shows— “Aladdin” and “The Lion King”—the chance to switch the dates they see the musicals for any reason as long as it’s done two hours before the performance. AP Photo/Disney Theatrical Group, Joan Marcus
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NEW YORK—Disney is giving an early Christmas present to theatergoers in New York—the gift of flexibility.

Disney Theatrical Productions is letting ticketholders to its Broadway shows —“Aladdin” and “The Lion King”—the chance to switch the dates they see the musicals for any reason as long as it’s done two hours before the performance.

The offer, unprecedented for the commercial part of Broadway, starts immediately. Usually such flexibility with tickets on the Great White Way has been restricted to nonprofit theaters.

“Our aim is to empower ticketholders with an unprecedented level of flexibility so that they can make their plans in advance knowing there are options if they need to change their schedule,” said David Schrader, a Disney executive.

The Circle of Life in Disney's "The Lion King" in New York. Disney Theatrical Productions is letting ticketholders to its Broadway shows—"Aladdin" and "The Lion King"—the chance to switch the dates they see the musicals for any reason as long as it's done two hours before the performance. (AP Photo/Disney Theatrical Group, Brinkhoff-Mogenburg)
The Circle of Life in Disney's "The Lion King" in New York. Disney Theatrical Productions is letting ticketholders to its Broadway shows—"Aladdin" and "The Lion King"—the chance to switch the dates they see the musicals for any reason as long as it's done two hours before the performance. AP Photo/Disney Theatrical Group, Brinkhoff-Mogenburg