Deep Losses in China Force Korean Beauty Companies to Expand in North America

Deep Losses in China Force Korean Beauty Companies to Expand in North America
To reduce their dependence on China, Korean beauty companies are accelerating their entry into the U.S. market where favorability for Korean products is increasing. The photo shows AmorePacific as a sponsor promoting cosmetics during the concert of the boy band BTS at SoFi Stadium in Los Angeles from November 27 to 28, 2021. Courtesy of AmorePacific
Lisa Bian
Updated:
Korean firms have begun expediting their expansion into North America to reduce their dependence on Chinese customers due to difficulties sustaining product sales in China under the Chinese Communist Party’s (CCP) zero-COVID policy.
Korea’s success in the United States, where their beauty products are rapidly gaining popularity, has been facilitated in part by the Korean boy band BTS and the hugely popular Netflix series “Squid Game.”
Lisa Bian
Lisa Bian
Author
Lisa Bian, B.Med.Sc., is a healthcare professional holding a Bachelor's Degree in Medical Science. With a rich background, she has accrued over three years of hands-on experience as a Traditional Chinese Medicine physician. In addition to her clinical expertise, she serves as an accomplished writer based in Korea, providing valuable contributions to The Epoch Times. Her insightful pieces cover a range of topics, including integrative medicine, Korean society, culture, and international relations.
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