Men, take notes—this is how you too could possibly become People’s Sexiest Man Alive.
David Beckham is the new face of Biotherm Homme and revealed how he keeps up with his youthful features.
“When you look after yourself, you feel better, you look better. I cleanse, I moisturize,” he said in the promotional video for the luxury skincare line. “I’m in and out in seven minutes. It’s just not about how you look, it’s how you feel.”
As for his partnership with Biotherm Homme, the 41-year-old is “excited” about the new venture.
“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,” said Beckham in a statement via its website. “They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
The company is happy to have Beckham on board as well.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm General Manager. “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”
His first campaign for the brand’s N°1 moisturizer Aquapower is schedule for release in June online.
The retired soccer star, clad in a white T-shirt and dark pants, also gave his definition of what it means to be a gentlemen.
“Opening doors for ladies,” he said with a slight smile. “To be confident, not overly confident.”
Beckham is married to equally successful fashion designer, Victoria and the couple shares four children. But when it comes to competition, Beckham doesn’t let up when it comes to his family.
“I want to be the best and I want to win. I don’t think that will ever go away,” he said. “Whether its against my children. My mates. My dad. You can’t let them win.”
He also revealed the most painful of his more than 40 tattoos (his singing son, Cruz Beckham), the inspiration behind his beard (“laziness”), and the one thing he isn’t very good at (“crowd participation”).
Watch the promotional video below.