Counterfeit Websites Top 50 Billion Online Visits Annually

January 18, 2011 Updated: October 1, 2015

Latest research has revealed that almost 75 percent of the websites that operate as a platform for counterfeit goods, are based in Western Europe and North America. (Shuan Curry/AFP/Getty Images)
Latest research has revealed that almost 75 percent of the websites that operate as a platform for counterfeit goods, are based in Western Europe and North America. (Shuan Curry/AFP/Getty Images)
Latest research has revealed that almost 75 percent of the websites that operate as a platform for counterfeit goods, are based in Western Europe and North America, according to market research firm MarkMonitor.

According to MarkMonitor, the pirated digital content and counterfeit goods websites generate more than 50 billion Web visits per year. Considering the context, the volume, and gravity of the problem it is challenging to target. The estimate of the world economic impact of online piracy and counterfeit is about $200 billion per annum.

The type of goods identified in the study included the sale of counterfeit shoes, fake drugs, and illegitimate dissemination of movies, music, and software.

Steve Tepp, senior director of Internet counterfeiting and piracy for the Global Intellectual Property Center at the U.S. Chamber of Commerce said, “We have known for a long time that rogue websites, those dedicated to piracy and counterfeiting, were flourishing at our expense. Now we begin to see the staggering scope of this problem—more than 53 billion visits on rogue sites.”

“And the MarkMonitor study is just the tip of the iceberg, identifying only a portion of the colossal amount of Internet traffic related to online counterfeiting and digital piracy. The study’s findings underscore the urgency to address this epidemic in order to protect consumers, allow the legitimate Internet marketplace to flourish, and create jobs in America.”

MarkMonitor is a private company that describes themselves as the global leader in enterprise brand protection.