Coke Formula Claim: Georgia Man Has Found Original Recipe, He Says

By Zachary Stieber
Zachary Stieber
Zachary Stieber
Reporter
Zachary Stieber covers U.S. and world news. He is based in Maryland.
May 14, 2013 Updated: July 18, 2015

Coke formula claim: Cliff Kluge of Ringgold, Georgia, may have discovered the secret formula for Coca-Cola.

“We go around looking for treasure,” Kluge, an prolific antiques collector, told WXIA-TV. “And apparently we may have found some.”

Kluge and his wife Arlene recently purchased a box of letters and papers at an estate sale.

One of those papers, says Kluge, is a recipe for Coca-Cola from 1943. 

“You don’t stumble on things like this very often,” he said. “It’s a letter, and a formula, and the processes to make it.”

Officials from Coca-Cola told them that they’d call him back in 7 to 10 business days, but they haven’t followed up with him yet.

Coca-Cola sent along this statement to WXIA:

“Through the years, many have tried to crack the secret formula, but no one has been able to reproduce the ‘real thing.’  The real formula is safely tucked away in a vault at the World of Coca-Cola in Atlanta.”

Kluge has put the recipe on eBay, with a starting bid of $5 million. 

 

Zachary Stieber
Zachary Stieber covers U.S. and world news. He is based in Maryland.