This year’s May 5 celebration—Cinco de Mayo—marks the 150th anniversary of Mexico’s Battle of Puebla, as is a major holiday for Mexicans in the United States.
In Mexico, Cinco de Mayo is mainly celebrated in the Puebla region, but much like St. Patrick’s Day for the Irish, it is an ethnic-heritage partying celebration outside of its native country.
Drinking certainly plays a role in the festivities. Wine company Constellation Brands, and U.S. distributor Crown Imports, are set to ring the closing bell at the New York Stock Exchange on Friday, May 4, to kick off the weekend. “Cinco de Mayo kicks off the key summer selling season for Crown, and we are very excited to start the party by ringing the closing bell at the NYSE,” said Constellation’s CFO Bob Ryder, in a press release.
